Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management? In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.
Susan Chang manages social media for @Dropbox — that’s right, all of it. She oversees multiple accounts running multiple campaigns, answering the tough questions most of us have probably encountered: which teams should get their own handle? Who should get access to those handles? What should the investment be in community management?
Tune in as we cover each of those things, along with:
We’ll also hear from Chloe Meir, a Customer Success Specialist at Twitter. Want to learn more about some of the topics she covers? Check out these links:
Listen to the full episode for more tips on brand voice, managing brands-within-a-brand, and (as always) the memes of the moment.