Bianca Posterli, Head of Social Marketing and Campaigns at Twitter, answers our biggest questions about sassy brands, "getting ratio'd" and what "flopped" Tweets can tell you about your strategy.
In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).
Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.
As you listen, here are some links to help you follow along:
"Hamburger Twitter" example 1
"Hamburger Twitter" example 2
Tweetdeck site
@TwitterMusic announcing Taylor Swift's new album
@TwitterTV teams up with GOT
This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter?
For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness