@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current? In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.
@SimonBooks was literally founded before the internet — before computers even — which is why it’s particularly impressive that the legacy brand has been able to seamlessly find its audience (hello, book Twitter) in the digital world.
In this episode of Character Count, we sit down with Stephen Bedford, the Director of Marketing for @SimonBooks, to talk about how the company found their place.
As you listen, here are some links to help you follow along:
We’ll also sit down with Twitter Ads expert Giselle Diaz, to get her top Twitter tips. To learn more about the topics we cover, check out these resources:
Listen to the full episode for tips on finding your corner of Twitter (and the Direct Message etiquette to use when you do).